Beyond the Prompt
We invited industry leaders, artists, and creative thinkers to share how AI is shaping the future of creativity. Beyond the Prompt is a collection of stories, insights, and resources exploring the evolving relationship between humans and machines — with one guiding question: what happens when creatives bring their edge to AI?
Beyond the Prompt
Craig Elimeliah argues that creativity in the age of AI isn’t about better prompts, but better behavior — the instincts, discipline, and choices that shape not just the work, but the machine itself.
Beyond the Prompt
Carl Addy, Co-Executive Creative Director at Mayda, shares how he uses AI as a mischievous collaborator to break ideas open, distort reality, and chase the kind of beautiful weirdness no human could plan. From mutant animations to surreal music videos, these are projects that wouldn’t exist without a little AI-fueled chaos.
Beyond the Prompt
Digital artist and NEWFORMAT co-founder Claudia Rafael shows how to break free from the AI sameness. In this interview, she shares how she hacks, mixes, and breaks generative tools to create visuals with edge and originality, why ideas always come before tools, and what she’s excited about for the next wave of AI aesthetics.
Beyond the Prompt
In this personal take, animation director and motion designer Deveroe shares how he’s using AI in his collage-driven work, where it works, where it fails, and why the real magic still comes from human unpredictability.
Beyond the Prompt
What happens when AI can mimic any style, even your own? Designer Vasjen Katro on keeping your creative identity alive in the age of generative tools, why style should never be a cage, and how AI can supercharge your ideas without stealing your voice.
Beyond the Prompt
In this candid reflection, AI artist Fan Shi reveals how a chance encounter with AI transformed her creative process, and why embracing AI is no longer optional for creatives who want to stay relevant, inspired, and ahead of the curve.
Beyond the Prompt
How do you show your creative edge while working with AI? Holy Motors founders Giorgi Avaliani and Nick Kumbari share how they embrace AI as a tool, applying thoughtful constraints to keep craftsmanship, authorship, and human creativity at the core.
Beyond the Prompt
Digital artist Johanna Jaskowska never intended to become an AI artist — she followed her curiosity. In this feature, she shares how AI became part of her creative flow, the biases she uncovered, and why the future lies in thoughtful, human-centered work.
Beyond the Prompt
What happens when a photographer known for unusual snapshots and spontaneous moments starts working with AI? Daniel Gebhart de Koekkoek on creative glitches, authorship dilemmas, and why the ‘decisive moment’ in AI is when it gets it wrong.
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Beyond the Prompt
AI can polish, remix, and amplify — but it can’t fix a weak idea. In this article, Forward Festival dives into why great concepts still matter more than clever prompts, and how to turn ideas into action in the age of AI.
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