When Mike Chapin from Hear Well Be Well first explored LTX, the goal was modest: replace expensive stock photography with custom visuals. But the moment he discovered the platform's video capabilities, the potential became obvious. What started as a cost-saving measure evolved into something far more significant—a complete reimagining of how Hear Well Be Well creates marketing content.

And within just three weeks, that new creative approach resulted in six ads going live on CTV.

Introduction

Hear Well Be Well is a hearing healthcare provider delivering accessible, high-quality hearing solutions across Ontario. In his role as Marketing Leader at Hear Well Be Well, Mike is an integral part of the Marketing team, generating awareness, driving clinic visits, and supporting regional campaigns across digital and traditional channels.

As demand for content grew, so did the pressure on budgets and timelines. Mike needed a solution that could scale creative output without expanding the team or hemorrhaging production costs—one that maintained quality while keeping pace with the speed modern marketing demands.

The Challenge

The obstacles Hear Well Be Well faced weren't unique, but they were acute:

Production Costs That Didn't Scale

Traditional video production was expensive. Mail-out campaigns in Ontario cost over $20,000 per send, and creating video ads through conventional methods meant high costs for limited output—a model that couldn't support the volume modern campaigns require.

The Stock Licensing Trap

Annual spending on stock footage and audio licensing hit between $15,000–$20,000, limiting creative freedom and making it nearly impossible to create distinctive content that reflected Hear Well Be Well's brand.

Speed vs. Quality

Creating assets for social media, YouTube, and Google Ads required fast turnarounds and creative variety. Traditional workflows couldn't deliver both—campaigns either moved quickly with compromised creative, or delivered high-quality work weeks behind schedule.

Fragmented Tools and Rigid AI

Mike wanted an integrated environment where creative work could flow without constant platform-switching. Existing AI tools offered limited support and inflexible workflows that made manual refinement difficult.

The Solution

Mike integrated LTX into Hear Well Be Well's workflow, treating it as a creative partner rather than just another production tool.

Speed Without Compromise

LTX enabled the team to generate unique visuals for every channel—social, YouTube, Google Ads—at a pace that matched campaign demands. Media partners responded positively to the quality, validating that AI-generated content could meet professional standards.

Creative Control That Adapts

The Retake function changed everything. As Mike explained:

"The retake function alone has saved me countless hours—being able to instantly refine a scene or adjust a visual without starting over is a game-changer."

Multiple engine options and customizable camera controls gave Mike the precision he needed while maintaining creative vision. The platform struck the balance between AI efficiency and human artistry.

Workflow Integration

LTX's XML export capability fit seamlessly into Hear Well Be Well's existing Adobe pipeline:

"Full integration with Premiere feels transformative, and having everything export as a clean package while still giving me each asset individually is genuinely remarkable."

Support That Shows Up

Unlike other platforms that promise personalized help, LTX delivered. Direct training and hands-on support accelerated Mike's mastery of the tools—a level of service Mike described as rare but genuinely transformative.

The Results

Once Hear Well Be Well began creating with LTX, the results were clear:

Award-Level Speed: The team launched six ads on CTV within three weeks—a timeline traditional production couldn't touch.

Significant Cost Reduction: LTX eliminated $15,000–$20,000 in annual stock licensing costs while dramatically reducing production expenses compared to conventional methods.

Enhanced Creative Output: The team now produces professional-grade content across multiple channels without expanding headcount or budgets.

Expanded Use Cases: Mike discovered applications beyond digital advertising—training materials, event promotions for the Ontario Senior Winter Games, and even clinic wall art.

The Impact

For Hear Well Be Well, LTX transformed not just how content gets made, but what becomes possible when production barriers disappear.

The ability to generate professional-grade assets in hours rather than weeks means the marketing team can test more concepts, explore bolder creative directions, and launch timely campaigns that connect with audiences when it matters most. Cost savings translate directly into improved ROI—budget that now fuels strategy and scaling rather than stock footage and outsourced production.

This shift represents something larger than workflow optimization. It's proof that marketing teams operating under real-world constraints—demanding timelines, limited budgets, pressure to perform—can achieve both creative ambition and operational efficiency without compromise.

As Mike put it:

"LTX has elevated our marketing and creative capabilities in a way that feels nothing short of transformative. Instead of choosing between speed, quality, or originality, we suddenly get all three—and that shift has changed the way we think, create, and compete."

Ready to transform your creative workflow? Discover how LTX can help your team create professional-grade campaigns faster and more cost-effectively than traditional production methods.