Carl Addy (Mayda)
As Co-Executive Creative Director at Mayda, Carl Addy is known for delivering groundbreaking visual work across design, digital media, and immersive technology. His multidisciplinary storytelling blends live action, animation, and creative tech, pioneering bold, unconventional projects for global brands including Nike, EA, Riot Games, and Verizon. About Mayda: Mayda is an award-winning multidisciplinary creative studio where bold ideas come to life. Our team of directors, technologists, designers, artists, and producers bring together expertise in advertising, technology, and entertainment to craft work that resonates across platforms and connects with audiences in meaningful ways. Collaboration drives everything we do. We partner with forward-thinking agencies and brands, blending traditional craft with emerging technologies to push boundaries and deliver work that is both innovative and impactful. From concept to delivery, we approach every project as an opportunity to create something extraordinary.
Beyond the Prompt
Carl Addy, Co-Executive Creative Director at Mayda, shares how he uses AI as a mischievous collaborator to break ideas open, distort reality, and chase down the kind of beautiful weirdness no human could plan. From mutant animations to surreal music videos, these are the projects that wouldn’t exist without a little AI-fueled chaos.
