Craig Elimeliah (Code and Theory)
Craig Elimeliah is Chief Creative Officer at Code and Theory, where he leads multidisciplinary teams at the intersection of creativity, technology, and innovation. A recognized force in modern brand building, Craig has spent his career harnessing creativity to drive business transformation. His work has earned recognition from Cannes, D&AD, ADC, Clios, The One Show, and Webbys, and he continues to shape the future of the industry through bold ideas and visionary leadership.
Beyond the Prompt
Craig Elimeliah argues that creativity in the age of AI isn’t about better prompts, but better behavior — the instincts, discipline, and choices that shape not just the work, but the machine itself.
