
Johanna Jaskowska
Johanna Jaskowska is a visual artist and creative technologist pioneering new forms of digital beauty and identity. Based in Madrid, she gained global recognition for her viral AR filter Beauty3000, which amassed over 500 million impressions and set a new standard for digital aesthetics. Her work seamlessly bridges beauty, fashion, and technology, crafting immersive experiences that challenge perceptions and question reality. In 2019, Johanna co-created and sold the first-ever blockchain digital dress for $9,500, pioneering the concept of virtual couture and redefining digital ownership in fashion. Her innovative approach has led to collaborations with industry giants like Lady Gaga, Givenchy, Nike, and Mercedes-Benz, and her work has been featured in Forbes, Vogue, Dazed, and other leading publications. Currently, Johanna is at the forefront of AI-driven creative exploration, using technology as a tool to deconstruct and reimagine reality. She is also building PATIO, a speculative design and multidisciplinary image-making studio in Madrid. The studio fosters radical collaboration at the intersection of art, technology, and speculative futures, shaping new narratives for the next era of digital culture.
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Beyond the Prompt
How I Met AI: How Johanna Jaskowska Brought AI into Her Creative Flow
Digital artist Johanna Jaskowska never intended to become an AI artist — she followed her curiosity. In this feature, she shares how AI became part of her creative flow, the biases she uncovered, and why the future lies in thoughtful, human-centered work.