Creating a compelling ad is about more than generating beautiful shots. It’s about structure, consistency, motion, and edit flow. Here’s a practical, production-ready workflow for building an ad inside LTX Studio, from first frame to final export.

1. Start a New Project and Define Your Primary Characters

Begin by creating a new project.

You don’t need to define every character at the start. Focus on the ones that will appear frequently across scenes and shots. These are your anchors. Defining them early ensures visual continuity and saves time later.

Once your core characters are ready, save them as Elements. This allows you to reuse them across scenes without rebuilding from scratch, keeping your ad consistent and production-efficient.

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2. Place Your Characters Into Shots and Explore the Look

Now start placing your character into shots.

This is where visual exploration begins. Test:

• Lighting styles
  
  
• Cinematic tone
  
  
• Lens choices
  
  
• Framing and composition

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Push variations. Try different moods. This phase is about discovery.

Once your first scene feels strong, begin exploring additional environments. To maintain a consistent cinematic style, save a few of your strongest shots as Style Elements. These become your visual reference points that you can apply throughout the project.

3. Use the 2x2 Grid Method to Plan Coverage

A fast way to build coverage is the 2x2 grid method.

Generate four variations of a moment at once. Think of it as instant coverage planning. Different framings, camera angles, or lighting passes.

Pro tip: Add a number to each panel. This makes it easier to extract and enlarge specific shots later.

As you iterate, make sure to favorite every shot you like. This becomes your working shortlist when it’s time to assemble the story.

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4. Build Your Storyboard

Once you have a rough idea of the story progression and you feel confident in your shot selection, create a blank storyboard.

Start populating it with your chosen generations.

Now you can preview your narrative frame by frame. This is where pacing, rhythm, and story clarity become visible. You’re no longer looking at isolated shots. You’re evaluating flow.

Does the progression make sense?

Do the transitions feel natural?

Is the visual language consistent?

Refine here before moving into motion.

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5. Build Out Motion

With your visual sequence locked, it’s time to animate.

For this example workflow, we used LTX-2 and Kling 3.0, each for different strengths:

Kling 3.0

• Excellent for fast action shots
  
  
• Strong realism
  
  
• Ideal for complex camera moves and reveals
  
  
• Great when keyframe precision and character consistency are critical
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LTX-2

• Perfect for close-ups and extreme close-ups
  
  
• Strong for dialogue, inserts, and certain wide shots
  
  
• Extremely fast generation speed
  
  
• Great for rapid iteration
  
  

For these examples, we used LTX-2 Fast to move quickly through performance-driven shots.

Choosing the right model per shot gives you more control over performance, motion quality, and iteration speed.

6. Test Your Edit in the Video Editor

Before exporting anything externally, import your storyboard into the Video Editor.

This is where you test:

• Shot-to-shot continuity
  
  
• Eyelines
  
  
• Camera movement flow
  
  
• Sequence logic

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Sometimes shots look great individually but clash in motion. The editor helps you catch those issues early.

You can also add narration and voice over here to test emotional timing and pacing before final export.

7. Export for Final Cut

Once your sequence is working and your motion is locked, export your storyboard to Premiere Pro or DaVinci Resolve for final editing, color grading, and sound design.

At this stage, you’re refining, not rebuilding.

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Final Thoughts

The key to creating strong ads in LTX Studio is structured iteration:

• Define reusable characters early
  
  
• Save style references
  
  
• Use grid generation for coverage
  
  
• Favorite aggressively
  
  
• Validate flow in the storyboard
  
  
• Test continuity in the Video Editor
  
  
• Choose the right motion model for each shot
  
  

Treat it like a real production pipeline, and the results scale fast.

If you can imagine the ad, you can build it.