Product videos are now essential for modern marketing, with brands seeing up to 80% higher conversion rates when they include video content. But professional video production has been expensive, time-consuming and technically complex. AI product video generators are changing that reality, so you can create product video content that rivals traditional production—without the price tag or long timelines.

Whether you’re looking to make product videos for e-commerce, product video ads for social media or scale your video product creation across multiple campaigns, AI-powered tools like LTX Platform offer a new way to tell visual stories.

Real-World Applications: Build Your Brand with AI Product Videos

Before we get into the technical how-to, let’s explore what’s possible when you use AI to create product video content. Understanding these applications will help you envision the right approach for your brand and set clear goals for your video product creation strategy.

E-commerce Product Showcases

Create product video content that shows every angle, feature and benefit of your products. Generate multiple versions showing different use cases, so customers can see how products fit into their lives.

Multi-Market Campaigns

Adapt your product videos for different markets while keeping the same look and feel. Swap Location Elements to reflect regional preferences or Character Elements to represent different audiences—all while your product remains the same.

Seasonal Campaigns

Quickly refresh your product video ads for holidays, seasons or special promotions. Update backgrounds, lighting and context while your core Product Elements remain the same.

A/B Testing at Scale

Generate multiple versions of product videos to test which approach resonates with your audience. Try different Character Elements, Location Elements or presentation styles while keeping your product the same.

Social Media Content Series

Make product videos that form a series across your social channels. Use the same Elements to create recognizable campaigns that build brand awareness over time.

Elements: The Foundation of AI Product Videos

Before you create product video content with AI, you need to understand the concept of Elements. In LTX Platform, Elements are your central hub for managing visual components—including products, characters, locations and other creative assets. Think of Elements as reusable building blocks that ensure consistency across all your product videos.

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Step-by-Step: How to Make Product Video Content with AI

Step 1: Set Up Your Product Element

The first step to make product videos with AI is to create a strong foundation with your product Element.

From the Elements Workspace:

1. Open Elements inside LTX Platform
2. Select “Create New Element” and choose “Object”
3. Upload a high-quality image of your product or generate one with AI
4. Name your Element clearly (example: @BaseballCap or @SnapbackHat)

Best Practices for Product Elements:

• Use clean, neutral backgrounds (white or gray work best)
• Ensure your product is centered with space around the edges
• Keep lighting soft and evenly distributed
• Make sure brand names, logos and labels are clearly visible
• Use high-resolution images for maximum quality
• Position your product at a slight front-facing angle for versatility

Step 2: Build Supporting Elements

Great product videos tell stories, not just showcase products. Create supporting Elements that add context and emotion to your product video ads:

• Character Elements: Create profiles for models or brand ambassadors who’ll demo your product
• Location Elements: Set up environments where your product shines—from minimalist studios to lifestyle settings
• Brand Elements: Save logos, color schemes or signature visual effects as “Other” Elements

Step 3: Create Your Video Shots

Now it’s time to actually create product video content using your Elements.

Using the Storyboard Workspace:

1. Open a new project in LTX Platform
2. Navigate to the Storyboard workspace
3. Create individual shots that tell your product story
4. In each shot description, tag your Elements using @ mentionsExample Product Video Sequence:

• Shot 1: "@BaseballCap on @WhiteStudioBackground with soft lighting, professional product photography style"
• Shot 2: "@ActiveModel wearing @BaseballCap while skateboarding in @UrbanPark, golden hour lighting"
• Shot 3: "Close-up of @BaseballCap showing embroidered logo details, rotating slowly, studio lighting"
• Shot 4: "@BaseballCap with @BrandLogo appearing, clean modern aesthetic"

Gen Space: For more control over individual shots, work in the Gen Space where you can:

• Generate multiple variations of each product shot
• Fine-tune compositions and angles
• Save successful shots as new Elements for future use
• Adjust lighting, backgrounds, and styling

Step 4: Variations Across Campaigns

One of the biggest benefits of creating product video ads with AI is the ability to generate variations while keeping brand consistency.

To create variations:

1. Keep your core Product Element the same
2. Swap Character Elements for different demographics
3. Change Location Elements for different use cases
4. Adjust prompts for seasonal themes or promotional events

Example: Your @BaseballCap product can be in:

• Sports settings with @SkateboarderModel in @Skatepark
• Streetwear scenarios with @UrbanFashionModel in @CityStreet
• Casual lifestyle with @BeachgoerModel in @SunnyBeach

All while the product remains the same thanks to your Element system.

Step 5: Edit Your Elements

As your campaign evolves, you can update Elements for product changes or brand refreshes.

To edit an Element:

1. Go to Elements
2. Select the Element to edit
3. Click "Replace Image" to update the visual
4. Changes apply everywhere that Element is tagged

This means you can update your entire product video library without regenerating individual shots—a huge time-saver for video product creation at scale.

Team Collaboration for Product Video Projects

When multiple team members need to create product video content, LTX Platform’s Elements system ensures everyone works from the same visual source.

How it works:

1. Project owners create and save key Elements (products, brand assets, approved models)
2. When shared, all team members can access and tag the same Elements
3. Updates to Elements sync across all shared projects4. Creative directors control brand consistency while freeing up team creativity

This is especially useful for brands with:

• Multiple product lines to launch simultaneously
• Regional teams adapting campaigns for local markets
• Agencies managing content for multiple clients
• Large marketing teams producing high volumes of video content

The barrier to entry for professional product video has never been lower. AI product video generators like LTX Platform  put the power in the hands of brands of all sizes. Whether you’re a solo founder launching your first product or a global brand with thousands of SKUs, AI tools let you create product video that converts, scales with your business and captivates your audience.

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Get started with LTX Platform today and see how AI can change your product video creation game.