What Is An EPK? Meaning & Examples

Behind-the-scenes footage. Cast interviews. High-res stills. Director statements. Film trailers for journalists. EPKs have everything media needs to cover your project without attending screenings or doing original interviews.

What is an EPK and how do filmmakers create effective press materials? Let’s dive into the marketing tool that gets films covered.

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What is an EPK?

An EPK (Electronic Press Kit) is a digital package of promotional materials for media outlets covering films, shows or creative projects. EPKs include trailers, photos, interviews, production notes and other assets journalists need for articles, reviews or features.

These kits make coverage easier by providing ready-made content.

EPKs matter because media coverage requires accessible materials. Journalists have tight deadlines and can’t always attend screenings or do original interviews.

Professional EPKs provide everything needed for stories, increasing coverage likelihood while controlling project presentation.

Modern EPKs are digital files, downloadable links or password-protected websites. Distribution happens via email, press portals or film festival platforms. Easy access means maximum media reach during promotional campaigns.

EPK Meaning

The EPK meaning refers to press materials packaged for distribution to media contacts, bloggers, influencers and industry professionals. The “electronic” part replaced physical press kits as digital distribution became the norm.

Now that you know what an EPK is, you realize it’s more than just random promotional content. Effective EPKs are curated collections of your project.

Producers and publicists carefully select materials that showcase your film’s strengths and provide practical information journalists need.

EPK components are organized for easy navigation. Clear file naming, logical folder structure and included documentation help busy journalists find what they need fast. Professional presentation reflects the quality of your project.

What is an EPK in Film?

Film EPKs contain specific materials to support movie marketing and press coverage throughout the release campaign.

Essential EPK components include high-res photos for print and digital publication. Production stills, cast portraits, behind-the-scenes images and key art provide visual content. Multiple resolution options for different media outlets.

Video assets are crucial EPK elements. Theatrical trailers, teaser clips, behind-the-scenes footage and cast/crew interviews give video journalists ready content. B-roll footage allows media to create original segments.

Written materials provide context and quotes. Synopsis in multiple lengths, director statements, production notes, cast biographies and crew credits give journalists information for articles. Quote sheets have pre-approved soundbites.

Press releases announce developments—festival selections, distribution deals, award nominations or premiere dates. These timely updates keep media informed throughout the release campaign.

Technical specs include runtime, aspect ratio, rating, genre and credits. Distribution info, screening schedules and contact details help journalists plan coverage.

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EPK Examples

Different projects require different EPK approaches so we see variety in press kit construction.

Big studio releases create comprehensive EPKs with lots of assets. Marvel films have dozens of high-res images, multiple trailer versions, extensive B-roll, cast interviews and detailed production notes. These big kits support global marketing campaigns.

Indie films focus EPKs on festival circuits. Sundance submissions have director statements, screening schedules and selected stills. Targeted materials emphasize artistic vision over commercial spectacle.

Documentary EPKs highlight subject matter expertise. Filmmaker interviews explain topics. Subject interviews provide authentic voices. Research citations support factual claims. These materials help journalists understand and cover complex subjects.

TV series EPKs span seasons providing ongoing materials. Episode guides, recurring cast info and seasonal arc descriptions support ongoing coverage. Networks update EPKs as shows evolve.

Short film EPKs are lean and mean containing only the essentials—director bio, synopsis, stills and contact info. Limited assets reflect production scale while maintaining professional presentation.

Create EPK Materials with LTX Studio

LTX Studio simplifies EPK creation by generating multiple promotional assets within one workflow. Develop your film project and create marketing materials at the same time using the same platform, so everything looks consistent across all press kit components.

Create behind-the-scenes content showing your creative process. The platform’s storyboarding tools generate development materials demonstrating project evolution. Export these as EPK assets so journalists can see how concepts became finished sequences.

Create trailer content directly within your production environment. Test multiple trailer approaches to see which one best represents your project. Generate various length versions to accommodate different media platforms and journalist needs.

Produce high-res stills from generated sequences for your EPK photo gallery. Export key frames at publication-ready resolutions. Keep character designs consistent across all promotional imagery so your project looks recognizable.

Build pitch decks that double as EPK presentation materials. These polished documents provide journalists with project overviews while showcasing your creative vision through professional layouts combining text, images and style references.

Conclusion

EPKs give journalists everything they need for coverage, turning asset distribution into professional packages. Effective press kits get more media attention while controlling project presentation across articles, reviews and features.Create EPKs during production not post.