At LTX Studio, we’re committed to integrating the most advanced AI technology so our users can create with unmatched clarity and control. That’s why we’ve partnered with Black Forest Labs to integrate FLUX Kontext—a new visual generator built for filmmakers, advertisers, and creatives who need production-ready images with meaning, context, and story.

This isn’t just a new tool. It’s a smarter workflow for working creatives. Powered by a context-aware, multimodal engine, FLUX Kontext transforms your input text, sketch, or reference images into visuals that align with your creative idea and accelerate your workflow. 

No more tool hopping or settling for generic outputs. With Kontext control, you can guide our AI tools to produce results that match your vision, making every step from idea to asset faster, more precise, and visually consistent.

Ready to get started? Start conceptualizing your AI-powered ad now! 

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What is FLUX.1 Kontext and Why Does it Matter to Creators?

FLUX Kontext is a new multimodal model inside LTX Studio that’s in charge of  transforming prompts, sketches, and reference images into assets that make sense for your story or your brand. While this update doesn’t drastically change the interface you’re familiar with, its impact is huge— especially for creators who rely on speed, structure, and AI-generated outputs that align with their vision. 

Here’s why this matters for users:

1. Intent-aware creativity

Generic AI can produce images, but few can truly comprehend the intent behind your input. FLUX Kontext changes that by acting as a visual generator that understands creative signals and produces consistent, story-driven visuals that integrate seamlessly into editing timelines, campaign decks, or directly in storyboards.

2. Generative development, not just generation

Instead of blindly spitting out assets, FLUX Kontext is a tool designed for iterative creative development. With Kontext control, you can adjust outputs until each visual reflects your vision—even if that vision evolves mid-process.

3. Workflow alignment

Whether you’re working solo or as part of a team, FLUX Kontext helps you stay in flow-state. Generate, organize, edit, and refine visuals—all in one platform. This includes real-time iteration across departments or remote teams, with no tool-switching required.

This is a high-level look at what makes FLUX Kontext essential to AI-powered creative workflows. To see how it works across real use cases, read on..

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Feature Benefit 1: Multimodal Input 

FLUX Kontext understands your creative intent—not just the keywords included in your prompt. Whether you're roughing out a scene or designing a product shoot, it generates visuals that stay true to your vision, style, and story.

• Sketches: Use digital sketches to create an AI sketch-to-image workflow. The AI reads and interprets your copy, filling in visual details to match your references—as closely or loosely as you choose.

• Image references: Drop in a reference image, and the AI adjusts its outputs based on how closely you'd like to align with its style—from loose inspiration to a closer match.
  
  
• Objects: Upload a product image, or any object, and generate an entire branded campaign. FLUX Kontext knows how to generate product-consistent imagery to streamline your campaign process. 

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Feature Benefit 2: Context-Aware Generation for Cinematic Precision

For many AI tools, creators have to reverse-engineer the model’s behavior—figuring out what it misunderstood before they can correct it. FLUX Kontext understands your intent from the start; it removes the guesswork, saves time, and helps you stay focused on the creative direction rather than the troubleshooting.

FLUX Kontext’s AI scene and visual generator capabilities interpret key details like character position, lighting, composition, and spatial context — creating accurate, production-level visuals ready for any stage of your process.

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Feature Benefit 3: Seamless Creation with Story-Native Workflows

Generative tools often interrupt—rather than enable— the creative process. FLUX Kontext is designed for seamless iteration and collaboration. You can generate, refine, and organize visuals as part of your actual storytelling process—without ever leaving your workspace. Share assets, make edits, and implement feedback, all in one place.

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New Features that Unlock Professional-Grade Results

FLUX Kontext combines the intelligence of AI sketch-to-image, AI scene, and AI image generator technologies for a major leap forward in creative control. As a multimodal AI tool, it has the power to turn sketches, text, and reference frames into cinematic-quality visuals. Powered by contextual learning, brand fidelity, and directorial control, LTX Studio with Kontext Control makes high-end visuals accessible to everyone.

Filmmakers: Align Every Shot to Your Vision

AI tools have often struggled to meet the level of precision filmmakers demand—frequently falling short on lighting, composition, or visual continuity. FLUX Kontext bridges this gap with contextual learning: it can interpret the intent behind your script, sketch, or reference frame and generate scene-accurate visuals that align with the original vision.

LTX Studio puts these capabilities to good use by leveraging this kind of creative intelligence into a production-aware pipeline, helping filmmakers previsualize scenes with speed and fidelity never before possible. Want to give it a try? Use the AI image generator to create cinematic frames based on your script, sketch, or reference before building your full scene flow.

Advertisers: Build Branded Campaigns from One Product Shot

For advertising teams, FLUX Kontext is the perfect example of functionality meets fidelity. Advertisers need to sell a product, not just create beautiful images. Until now, AI couldn’t reliably generate product visuals that kept branding consistent. FLUX Kontext changes that: it can ingest a reference image of any product and generate marketing visuals specifically for that object, maintaining identity and recognizability. LTX Studio builds on that by enabling the creation of full campaign flows, saving time and reducing costs while keeping brand visuals on-message and on-style.

Creative Professionals: From Simple Sketch to Finished Asset

Professional Creatives: Idea to reality. For many creatives, the biggest barrier is not imagination — it’s execution. They have the ideas, but need costly subscriptions to multiple tools and platforms to bring said ideas to life. With FLUX Kontext’s intuitive multimodal generation, a sketch or a short prompt can become a production-ready asset without needing to tool-hop. LTX Studio gives them the environment to explore, refine, and express, without needing a background in 3D modeling, compositing, or the Adobe suite.

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How to Use FLUX.1 Kontext in LTX Studio

Getting started with LTX Studio is straightforward, even if you’ve never worked with advanced visual generators before. Here’s a step-by-step guide on how to use FLUX Kontext in LTX Studio:

1. Start with your input: Sketch, text prompt, or image frame in the Gen Space.
2. Select your style: Choose an aesthetic or allow Kontext to learn from your reference.
3. Generate and iterate: Use Kontext Control to direct tweaks, revisions, or entirely new variations.
4. Integrate and export: Drop your visuals into your storyboard, asset library, or project—or export them for use elsewhere.

Built for professional iteration and feedback, the entire creative process happens within one platform—reducing miscommunication and accelerating production timelines.